Amazon FBA Labeling and Barcode Rules (2025) | Shipping Guide from Turkey

Amazon FBA Labeling and Barcode Rules (2025) | Shipping Guide from Turkey

16 Jul 2025

A screenshot of a website with a product listing for a phone.
A screenshot of a website with a product listing for a phone.
A screenshot of a website with a product listing for a phone.

One of the common problems faced by sellers sending products from Turkey to Amazon warehouses is: labeling and barcode errors.
Amazon has set very strict labeling rules to ensure that products are processed in its warehouses and reach the correct customer.
In this guide, we explain step by step how to label and barcode correctly, what standards you should pay attention to, and how to simplify the process.


Why is Labeling and Barcoding Important?


Hundreds of thousands of products are processed in Amazon's warehouses.
If your product is not correctly barcoded:

  • It may go to the wrong customer.

  • It may be rejected at the warehouse.

  • The return process may begin.

  • You may incur additional costs and lose time.

Correct barcoding ensures that your product enters stock quickly and reaches the customer correctly.


Barcode Options for Shipments from Turkey


1. Manufacturer Barcode (UPC/EAN/ISBN)-

  • If the product already has a barcode printed by the manufacturer and Amazon allows it, it can be used.

  • However, this may not be possible in some categories and situations.


2. Amazon Assigned Barcode (FNSKU)

  • This is the method recommended by Amazon and is the most common.

  • An FNSKU code is generated for each product in the seller panel and this barcode is affixed to each product.

  • FNSKU indicates who the product belongs to and which SKU it corresponds to.


Labeling Rules


Product Labels

  • Every product must have an FNSKU label on it.

  • The label should be legible, clean, and visible.

  • All information on the barcode must be clear; scratched or erased barcodes are not accepted.

  • The barcode should be attached to the product or a flat surface of the packaging.

  • If you are using a transparent bag, the barcode must be readable from the outside.


Box Labels

  • A shipping label created by Amazon must be printed for each box.

  • It should be attached to the outer surface of the box, in a flat area, and clearly visible.

  • No old barcodes or labels should be left on the box.


Labeling for Special Products


Products Sold as Sets


On multi-pack items, there should be a note stating “Do Not Separate” or “This Is A Set.”


Fragile Products


The label should be affixed to the protective material and must be readable.


Liquids and Textiles


The barcode must be positioned to be readable from the outside in transparent bags.


Common Mistakes and Solutions


Sending Products Without Barcodes

Solution: Download the FNSKU labels from the seller panel and affix them to the products.


Barcodes Being Unreadable

Solution: Print barcodes with a high-quality printer and label paper; be careful to avoid scratches.


Affixing the Barcode to the Wrong Product

Solution: Always work with a checklist during the preparation stage; match products with their SKU and FNSKU.


Incorrect Placement of the Box Label

Solution: The box label should be attached to a flat, visible, and legible area; old labels should be removed.


Experience and Recommendations

  • Get a thermal printer to print barcodes in bulk; it saves time and money in the long run.

  • Create a control team when preparing products; one should stick labels, and another should check.

  • Barcode labels should not be applied just before packaging but rather during the production or supply process, if possible, to reduce the risk of errors.

  • If you have a high volume, you can work with partners providing FBA preparation services in Turkey.


Internal Linking Suggestions


Conclusion: Smooth Stock Entry with Correct Labeling

To ensure that your operations are not interrupted in Amazon FBA warehouses and to maintain high customer satisfaction, you must adhere to the labeling and barcoding rules.
This seemingly simple process can lead to significant costs and time loss if not done correctly.
A well-planned labeling process is an important step for sellers sending products from Turkey on the road to success.

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